Strategy 2021
- Doja Ekisola
- Jan 26, 2021
- 2 min read
Updated: Jan 31, 2021

It's a new year so we are going to discuss some strategies for moving forward.
Strategy 1: Dig new wells. A well is a source of life giving water. Bring up new channels that are financially lucrative, environmentally sustainable and renewable. Ensure that they will keep on producing for you. You can start small with an eye to reinvesting in them to increase your income. Establish innovative and modern digital financial pathways through which you can receive financial income.
True Numbers Bookkeepers' Business Idea Development service is useful for developing new business ideas. It is designed for medium, small and micro businesses.
Strategy 2: Unstop and unblock old wells. Research anything that has stopped these springs from adding to you and get rid of the well stoppers.
Strategy 3: Reinvent Yourself. Question your attitude, stances, principles and beliefs. What might have been true yesterday may have been overtaken by events in the middle of last night. Some principles are timeless but the way they are expressed must be contemporary if they are to be kept fresh and relevant. Find a way to automate and delegate so you can focus on what matters. Outsourced bookkeeping services are worth the time they save business owners.
Strategy 4: From this new standpoint that strategies 1 to 3 give you, identify new opportunities. No, don't tell me about the pandemic. There are people who are rich and relevant because of it. What can you do to make the situation work for you? COVID-19 has changed life globally. At TNB, I've had to set up remote working capabilities. Digitizing and automating even more has helped me serve my clients better. How can you thrive in the new world?
Strategy 5: Decide how you can use the new normal to access the opportunities. What do you have in your hands right now that can help? How can you leverage your skills and training to take advantage of the opportunities now arising? A clear solution is digitising. You will be amazed at the number of businesses and institutions that are yet to have any sort of web presence here in Ibadan. I mean really amazed. Opportunities can be had if you can spot them and find the opening.
Strategy 6: Deepen your online engagement. Digitise some more. Create reach and influence beyond your current location. Needs abound. Answer some of those needs and someone will pay you to do it to a large group of people. For TNB, this has meant increasing our social presence. Our LinkedIn page is all about connecting with the decision makers so we both can get things done.
Strategy 7: Build a vibrant business and accounting model. February will see True Numbers Bookkeepers debut a video series for start-ups and micro businesses. Watch this space whatever you do. The internet is a lucrative source of wealth but there is the need for processes that manage and improve your money flow. Bookkeeping helps you build those muscles you need for your next level. There is a protocol for making $5 and a protocol for making $500. If you want to change levels, you better shift your protocol.
Happy New Year and have a productive January.
My line still remains 2349093057190 (WhatsApp Business) for any questions. Comments are welcome below.
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